Hunting for unicorns.

I’m having lots of conversations with both buyers and sellers about pricing these days.

The market is bananas and I think the level of activity has some of my clients feeling a little off kilter.

But there is no reason for confusion.

Even in a crazy market like this there’s still the “magic number”.

What’s the magic number you might ask? Its the price that yields a number at or above market value in the shortest amount of time.

Sometimes sellers will tell me that they want to price higher because someone out there might “just have to own their home” and will pay over market value.

Buyers will tell me that just maybe there’s a seller out there who would be willing to take a 50% discount off their asking price.

Sounds like hunting for unicorns if you ask me!

Here’s the truth.

The MARKET will determine the value and homes that are priced right will sell very quickly to buyers who are thrilled to be purchasing.

Sounds like a win-win for everyone.